Johannesburg – This past weekend South Africa’s favourite Kitchen companions KOO, Crosse& Blackwell Mayonnaise and Mrs Balls hosted their first ever festival as the official food partner at the all-inclusive Bacardi Holiday Club Summer of Love edition, which took place the on the 4th – 6th of March 2022.
The #SummerOfLove edition of the festival treated music lovers to a range of exciting talent from Kwaito legends such as Trompies, Khuli Chana, DBN Gogo and many fan favourites who graced the stage with memorable performances that had the crowd chanting for more.
To add to the experience, the heritages brands KOO, Crosse & Blackwell Mayonnaise and Mrs Balls came together to provide festival goers with a unique food experience at the one-of-a-kind KOO KLUB, exclusively curated for festival. This was a perfect opportunity to showcase some delectable meals and versatility from the Tiger Brands South Africa staples, that left festival goers spoilt for choice.
“As we head into festival season, need to ensure that we maintain the traditions by connecting with our innate love for music over good food and shared moments. It seems we are nearing to what we may deem as normal times again and with that transition, we at Tiger Brands want to be at the forefront of bringing back the love of compelling collaborations and unity with the Bacardi Holiday Club. The partnership with the Bacardi Holiday Club property presented a lovely opportunity for us to offer meals with some of our favourite Tiger Brands products, ensuring that our brands remain culturally relevant and top of mind in our to food enthusiasts, while recruiting new consumers.” Said Edna Maphita Tiger Brand Culinary Marketing Director
The festival would not have been complete without some of Mzansi’s most well-known digital content creators from actor and TV presenter, Tebogo “Caddy” Tsotetsi and Tik Tok sensation Mandisa Jakavula, to name but a few.